leverage physical infra of mandi thru onlinetrading portal
buyers even outside state can participate
Unified National Market
traders from all over india bid; highest price quoter buys
inter state allowed
first payment, then product
transportation is on trader
farmer needs to take product to APMC Mandi or FPO collection center even if using eNAM
Future initiative: farmers should be able to sell produce online sitting at their home
Features
increases choice for farmer (local trader or trader from other states)
integration of all major mandi into NAM
uniform procedure for issue of licences, levy of fee and mvmt of produce
overall volume of business will increase
better price discovery
greater competition
farmer benefits
lower transaction costs
emergence of integrated value chains
promote scientific storage and mvmt of agricultural goods
APMC mandi will have to ensure quality standards - i.e. harmonization of quality standards and provisions of quality testing infra in every market (for informed bidding by buyer)
logistics services also integrated with e NAM
other integrations - delivery, sorting/grading, packaging, insurance, trade finance, warehouses
Challenges
technical adoption
quality of produce
quality certificate provision
storage capacity in mandi (since produce has to reach APMC mandi anyways)
potential fraud since payment should be made first