White Revolution

  • Dr. Verghese Kurien, milkman of India
  • National Dairy Development Board, 1965; Kurien made inchrage
    • intended to replicate the cooperative model of Amul across the country as it helped farmers improve their economic condition
  • 1969: NDDB approached World Bank and got load for Operation Flood to replicate working of Anand project across India

Business model of Operation Flood

  • 3 tier
  1. Village Society
  2. District Union
  3. State Federation

Achievements of WR

  • phenomenal growth of milk production in India - 20 million MT to 100 million MT in a span of just 40 years
  • Dairy cooperative movement has spread across the country; 125k villages, 180 districts, 22 states